Will Apple, Google, and Amazon be successful in disrupting the healthcare industry?
Some of the biggest and most famous brands in America are making big bets on health care. The blue chips of Silicon Valley — Amazon, Apple, Google, Uber, and JP Morgan— have announced in the past several weeks they’re interested in disrupting an industry that has challenged us with rising costs and inefficiencies for decades.
None of these companies appear to be competing directly with each other, (at least not yet). Some are focusing, for now, on helping their own workers with better health care administration and improving their employees’ health and establishing their own clinics. Others are testing the waters to collaborate with existing health insurance companies. Another is diving headlong into its new venture, ready to go toe-to-toe with the current top dogs in their field.
But taken all together, these ventures span much of the health care food chain, from insurance to distribution. They all share the goal of lowering costs, whether by more administrative efficiency, by encouraging better health, or by simply underselling the existing market. Yet, disrupting American health care won’t be simple, but they have a head start.
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