RULA: A Game-Changer in Behavioral Health Access for Insurance Carriers and Employers

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In today’s fast-paced world, mental health has taken center stage—and rightly so. Yet, the process of accessing quality behavioral health services remains one of the biggest pain points for both patients and payers. Enter RULA, a next-generation behavioral health provider group that’s using technology to bridge the access and quality gap in therapy and psychiatry.

What is RULA?

RULA is an in-network behavioral health platform that enables patients to connect with licensed therapists and psychiatrists—often within 24 hours. With over 16,000 licensed providers spanning all 50 states and covering 90+ specialties, RULA has become one of the largest virtual mental health care providers in the country.

But RULA is more than just a telehealth solution. It’s a clinical engine, a scheduling platform, and a partner to health plans and employers—all rolled into one.

Integrated with Major Insurance Carriers

RULA is in-network with most major health plans, including:

  • Anthem/Carelon
  • Aetna
  • Cigna
  • UnitedHealthcare/Optum
  • Kaiser
  • Local Blue Cross Blue Shield carriers

Because RULA operates under the fee-for-service model and processes in-network claims, patients avoid the financial burden of high out-of-network costs, while carriers benefit from cost control and better outcomes.

In 2025, RULA is expanding into EAP networks, making behavioral health more accessible for employees under existing employer-sponsored plans.

Why Health Plans Promote RULA

The 2024 MHPAEA Report to Congress exposed a grim truth: up to 92% of therapists listed in health plan directories couldn’t offer an appointment within 30 days. That’s where RULA shines.

Patients can:

  • Schedule an appointment in under 3 minutes
  • See a provider as early as the next day
  • Get matched with a provider they’re satisfied with 98% of the time

Driving Outcomes, Not Just Access

Clinical results speak volumes:

  • 73% of patients experience clinically meaningful improvement within 8 weeks.
  • 93% feel better about their symptoms within 3 months.
  • 80% of patients with suicidal ideation show a reduction in risk within 8 weeks.

All providers use RULA’s proprietary EHR platform, guided by clinical management and real-time support from licensed quality coaches and peer consults. This ensures both consistency and quality of care across all 50 states.

For Employers: No Extra Contracts, No Extra Headaches.

Ask your CorpStrat account manager about RULA today.

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