Tag Archives: customer service

How to Deliver Unbeatable Customer Experience

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What does great service really mean?

A great product or service is the first half of a successful business – great customer service is the better half of a successful business. Does the mention of a company name trigger good feelings from a customer? When customer service evolves into an amazing customer experience, the answer to that question is a resounding ‘Yes!’ A successful business shapes the customers’ experience by embedding a fundamental value proposition in offerings, but a satisfactory experience just isn’t good enough for long-term success.

Go above and beyond

So what is great customer service? The definition is different for everyone –  to some, it is as simple as solving problems and offering solutions in an expedient manner. To others, it means overall politeness from those who represent the company. In other organizations it’s defined as a company’s willingness to give their customers, ‘the customer is always right’ approach, no matter how unreasonable their demands may be.

If you invest in your customers, they will invest in you

The human elements of customer service are what really define great customer service…doing everything one can to please, protect, enrich, and value the customer. At the end of the day, every business should be built around how to deliver an extraordinary customer experience.

To achieve a truly value-based and positive customer experience, here are the four touchstones every company should be implementing:

  1. Be responsive – Customers hate repeating themselves, so being responsive across social media platforms, mobile applications, and engaging web pages is increasing in importance as channels expand.
  2. Treat customers with a friendly, helpful attitude – Lousy customer service is the number one reason people choose to stop engaging with a company. Simply put, happy customers remain loyal.
  3. Quality communication and services – With today’s technology, every business can offer personalized connections that leave people more than satisfied and with confidence that strengthens brand loyalty.
  4. Build trust – Transparency goes a long way by showing clients that they can lean on your processes and communication to steer them in the right direction.

Partners at CorpStrat

At CorpStrat, we deliver the CorpStrat Gold Standard, which is our version of a customer service experience. This is comprised of 5 values:

  • Teamwork – we work together to achieve the best outcomes for our clients
  • Great Attitude – we bring positive energy to every interaction
  • Client Interest First – All of our actions are guided by achieving our clients’ objectives
  • CorpStrat Golden Rule – we show up on time, finish what we start, do what we say, and demonstrate our gratefulness
  • Passionate Learners – We are constantly increasing our knowledge and gaining wisdom

And most importantly, when it comes to our Gold Standard…

We know it, we show it, we own it.

 

What Does Great Service Really Mean?

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great customer service for payroll and benefits

We live in a connected, always-available time. Amazon delivers in two hours. Starbucks baristas know what you drink and call you by name. Food appears at your doorstep via single click and the internet creates instant “likes and favorites”. But when you are dealing with complex systems that aren’t “clickable”, service has to stand out in other ways:

What Should You Expect From Your Insurance Broker?

Communication

Organizations have to communicate 10-times better today, to be sure their messages are heard, and understood. From an advisory standpoint, clients should seek out firms that use todays’ technology to communicate and focus on communicating progress, when getting to the “finish line” requires more complex resolutions.

Goals

You should feel confident that your advisors are just as committed as you are to the achievement of your outcomes. By focusing on your goals, it should be readily apparent and clear that YOUR current and future goals are the focus of an advisory relationship – not the goals of that broker’s vendors.

Creativity

Seek out and explore organizations that take advantage of disruptive technology and “out of the box” thinking when it comes to problems and strategies. Creativity comes in all shapes and sizes, but mostly, it appears in what seem to be clairvoyant ways that outcomes are achieved, that systems are deployed and that people connect.

Confidence

Seek out advisors and organization that increase your confidence. Yelp and other business rating sites, and good old “word of mouth” referrals are still a great way to affirm a decision to do business with and engage with companies. The experience with your vendors and service firms should be one that you come away with a sense of progress, direction and ultimately sense that “we got your back”. Accountability and confidence go hand in hand.

At CorpStrat, we lead by example. Our success and business depend on four fundamentals – Show up on time, Do what we say, Finish what we start, and Say “please” and “thank you”.