What does great service really mean?

A great product or service is the first half of a successful business – great customer service is the better half of a successful business. Does the mention of a company name trigger good feelings from a customer? When customer service evolves into an amazing customer experience, the answer to that question is a resounding ‘Yes!’ A successful business shapes the customers’ experience by embedding a fundamental value proposition in offerings, but a satisfactory experience just isn’t good enough for long-term success.

Go above and beyond

So what is great customer service? The definition is different for everyone –  to some, it is as simple as solving problems and offering solutions in an expedient manner. To others, it means overall politeness from those who represent the company. In other organizations it’s defined as a company’s willingness to give their customers, ‘the customer is always right’ approach, no matter how unreasonable their demands may be.

If you invest in your customers, they will invest in you

The human elements of customer service are what really define great customer service…doing everything one can to please, protect, enrich, and value the customer. At the end of the day, every business should be built around how to deliver an extraordinary customer experience.

To achieve a truly value-based and positive customer experience, here are the four touchstones every company should be implementing:

1. Be responsive – Customers hate repeating themselves, so being responsive across social media platforms, mobile applications, and engaging web pages is increasing in importance as channels expand.
2. Treat customers with a friendly, helpful attitude – Lousy customer service is the number one reason people choose to stop engaging with a company. Simply put, happy customers remain loyal.
3. Quality communication and services – With today’s technology, every business can offer personalized connections that leave people more than satisfied and with confidence that strengthens brand loyalty.
4. Build trust – Transparency goes a long way by showing clients that they can lean on your processes and communication to steer them in the right direction.

At CorpStrat, we deliver the CorpStrat Gold Standard, which is our version of a customer service experience. This is comprised of 5 values:

• Teamwork – we work together to achieve the best outcomes for our clients
• Great Attitude – we bring positive energy to every interaction
• Client Interest First – All of our actions are guided by achieving our clients’ objectives
• CorpStrat Golden Rule – we show up on time, finish what we start, do what we say, and demonstrate our gratefulness
• Passionate Learners – We are constantly increasing our knowledge and gaining wisdom

And most importantly, when it comes to our Gold Standard…

We know it, we show it, we own it.